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A Thoughtful Tote

A Thoughtful Tote

A tisket, a tasket, a green and yellow basket. And now, adding on to the nursery rhyme, àplat, an ingenious collection of cotton totes that stand in for the basket and keep dropping from happening.

The line grew from industrial designer Shujan Bertrand’s personal predicament: a fan of making pies as gifts, she searched for a less precarious way to transport her creations to dinner parties. Tapping her professional attunement to the intrinsic and the inspirational, she macgyvered a solution herself, sewing a square canvas sleeve with a sliced opening and ample handles. Guests of the dinner parties she attended took notice, asking for their own pie protection… and a brand was born last November.

Keen to make a thoughtful not wasteful impact, Bertrand manufactures the reusable bags in her hometown San Francisco from 100% organic cotton or locally-sourced selvaged denim – making them zero waste from a material standpoint.

The growing collection now builds upon Bertrand’s original act of graceful generosity by sheathing a multitude of urban delights in safe slings (think bread, flowers and wine). The bestselling Sac à Pain fits our Persephone baguettes perfectly. Designed for both portage and storage, the Sac keeps baguettes fresh for an extra day (or two). Sling one over your shoulder the next time you stop in for your French fix.

Thoughtful Tote Persephone Supply